Diagnosis
We review the offer, audience, current channels and how each inquiry is handled.
Service
An inquiry needs a source, context, owner and next step. We design that structure before increasing the volume of contacts.
Offer and priority segments
Inquiry journey
Qualification criteria
Owners and response times
We review the offer, audience, current channels and how each inquiry is handled.
We define entry points, qualification criteria, owners and follow-up stages.
We document the journey so the team can operate it and identify where opportunities are lost.
NEXT STEP