Level / 01
BASE
We organize the foundation and get started.
An organized digital presence, content and a first acquisition structure.
- 8 institutional graphic posts per month.
Services
The parts of a connected sales operation.
ELEMENT organizes a business's digital presence, operates acquisition and improves the commercial journey for companies, small businesses, professionals and organizations across industries. We work remotely across markets; scope follows the offer, team and available resources.
Four service levels
BASE organizes your digital presence and launches a first campaign. GROWTH adds brand identity, ongoing content and campaign management. PRO adds campaigns across several channels and implemented improvements. FULL includes a lead-generation page and ongoing optimization.
Level / 02
GROWTH
We build an ongoing operation.
Consistent presence, brand identity, sales materials and paid media management.
- 12 institutional graphic posts per month.
- Up to 4 additional simple commercial graphics per month.
Level / 03
PRO
We add acquisition, analysis and commercial optimization.
Multichannel acquisition, a digital commercial audit and ongoing improvements to included assets.
- 12 institutional graphic posts per month.
- Up to 6 additional simple commercial graphics per month.
Level / 04
FULL
We build a complete acquisition and conversion infrastructure.
A complete digital commercial infrastructure with paid media, a landing page and ongoing conversion optimization.
- 16 institutional graphic posts per month.
- Up to 8 additional simple commercial graphics per month.
Compare service scope
On mobile, scroll the table to view each level.
| Capability | BASE | GROWTH | PRO | FULL |
|---|---|---|---|---|
| Brand identity | Logo and full identity quoted separately | Initial identity system | Initial identity system | Initial identity system |
| Institutional posts | 8 / month | 12 / month | 12 / month | 16 / month |
| Simple commercial graphics | Operational communications | Up to 4 / month | Up to 6 / month | Up to 8 / month |
| Meta Ads | 1 active campaign | Monthly management | Management + testing | More testing capacity |
| Other channels | — | Organic LinkedIn when useful | Google Search or LinkedIn Ads when useful | Selected for the goal |
| Commercial audit | — | — | Monthly | Monthly |
| Implemented improvement | — | — | At least 1 per month | At least 1 per month |
| Landing page | — | — | — | 1 page · up to 7 sections |
| Landing optimization | — | — | — | Ongoing when data is available |
Ad spend and third-party tool costs are paid separately. Final scope is confirmed in a private proposal.
Connected services
Commercial architecture
We organize the offer, prospect journey and follow-up criteria before campaigns go live.
Digital acquisition
Acquisition campaigns connected to an offer, a conversion page and measurable sales follow-up.
Pages and messaging
Pages and messages that explain the offer and make the next step clear for each prospect.
Follow-up and measurement
Source records, history and next steps turn isolated inquiries into a process that can be managed.
BEYOND THE STANDARD LEVELS
Need something different?
If your project needs infrastructure beyond the standard levels, we can design a specific solution.
Discuss a project- Corporate or multipage website
- Standalone landing page
- CRM and internal systems
- AI automations and integrations
- Workflows and dashboards
- Google Ads and custom commercial infrastructure
- Custom web development and digital solutions
COSTS AND AD SPEND
Ad spend is separate.
The client pays Meta, Google, LinkedIn or other platforms directly. ELEMENT's fees are separate from that investment.
Domain, hosting, professional email, software, call tracking and other third-party tools may add costs depending on the project.
SALES HANDLING
Your team handles inquiries.
Within standard services, the client or their team handles WhatsApp, calls, messages and leads, follows up and closes sales. ELEMENT can review the journey and recommend improvements.
We do not guarantee sales or lead volume. Results also depend on the market, offer, investment and sales process.
ADDITIONAL SCOPE
What requires a separate agreement
- On-site video production and professional photography
- Printing and intensive community management
- Daily handling of comments, messages or inquiries
- Call center, daily sales follow-up and sales closure
- CRM, complex automations and custom software
NEXT STEP