Offer
Does the page explain what you offer, to whom and the next step?
Resources
Check the foundation before adding traffic.
This list helps identify whether your business can receive, answer and learn from the inquiries it generates.
Review list
Entry
Does each channel lead to the right page or conversation and record its source?
Response
Is there an owner and response time for each inquiry?
Follow-up
Are the status and next action recorded to prevent missed or duplicate contact?
Review
Can you distinguish incoming inquiries from those that became useful conversations?
An ELEMENT editorial guide. Adapt it to your own operation and real data.
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